Visiting the Curio Road webpage is like opening a treasure chest full of beautiful unique accessories, jewelry, and gifts. All items are handmade by talented US designers, and are curated by Curio Road’s team of merchants who make it their mission to help their shoppers “Live Beautifully.” Dewdrop recently spoke with Co-Founder and Chief Merchandising Officer, Sonali Bloom. Read our interview here, and then meet the company at Swap in the City on May 9th!
DD: Where do you get your inspiration?
SB: Everywhere! I am inspired most by the creativity that is so abundant in the emerging design ecosystem. I am inspired by the incredibly beautiful things produced by small-scale makers here in the USA, working out of their basements and backyards to create truly unique products. Our team draws inspiration from the major brands we love best: Anthropologie, West Elm, Madewell; and from the smaller brands we adore: Rifle Paper Co., La Mer Collections, Verabel Jewelry, Smock Paper, Ash & Anchor, bkr, and more.
DD: What do you sell?
SB: We sell unique, handmade jewelry, accessories, and lifestyle products for creative women – all made here in the USA! We encourage our members and customers to Live Beautifully by supporting small business owners producing stunning, eclectic products (at a great price point).
DD: What is your most popular item?
SB: Our customers always love the vintage art lockets we showcase, as well as our gorgeous selection of dresses! We also have a line of eclectic, beautifully-designed infinity scarves that have been clear favorites.
DD: Can you describe the process of how you give your design ideas life?
SB: I spend most of my time hunting for incredible artists and designers here in the USA, producing innovative jewelry, accessories, and lifestyle products for creative women. After scouring craft fairs, trade shows, small boutiques, and Pinterest, for these brands, we partner with them to feature them on Curio Road (www.curioroad.com).
DD: When and how did your company come to life?
SB: Curio Road came to be when my co-founder, Michael, and I partnered up in July of 2012 to begin developing our vision and the site. We believed that there were so many incredible brands based in the USA that didn’t have enough time in the spotlight, and that the average person would never come across on a day to day basis. We wanted to share those beautiful product lines with women aspiring to be chic and stylish but still unique and extraordinary. We launched the initial Curio Road site in October 2012, and have grown quite a bit since then!
DD: What are your fondest memories/greatest achievements of your company’s tenure?
SB: We have had some amazing experiences, worked with some truly phenomenal brands, and formed some very special partnerships. I find that I have learned more in the last 9 months than ever before! The week that we launched, we suddenly realized how monumental it was that just two people managed to create a completely new experience for our members! It’s been hard work, every day, but also incredibly satisfying! I love hearing from our brands that they are so excited to have the opportunities we are offering them, and from our customers that they really appreciate what we are working toward.
DD: What’s your ultimate dream for your company?
SB: We aspire to help our best-loved brand partners grow their small businesses by connecting them to the resources they need to transition from tiny brands to multi-million dollar brands found in major stores across the globe. I’d love to walk into a Nordstrom someday in the future and see a jewelry line that we’ve discovered, produced, and promoted! I’d love to see the designer behind that line make a very healthy living off her creativity and innovative artistry.
DD: What advice do you have for aspiring fashion entrepreneurs?
SB: Be brave! Don’t let anyone tell you what you cannot achieve. Be persistent! Work hard and keep after your ideas, and you will succeed. And don’t forget – the reason we do what we do is because we love it, at the core. Keep that passion close, and it will fuel you through all of the challenges that come your way.